Wereldwinkel, the Dutch equivalent of Oxfam, sells fair trade products from all over the world. The twirl, the W of Wereldwinkel, is set in the ornamental Palm of Buddha font type, referencing the humanist principles of Buddhism. The logo can be adapted to a monochromatic version or, when in use as window display decal, kept clear so it can be used to display products. This turns looking into the shop window into an adventurous discovery, similar to the wide-ranging goods the store sells.
Category: graphic design, logo design, non-profit